The value of exports was 80.05 billion yuan, up 12.9% year on year; In dollar terms, exports were $11.25 billion, up 11.7 percent year on year.

The agency divides displays into professional and general categories according to product performance requirements.

 Professional displays are divided into monitors, automotive, aviation, medical professional displays and other displays with specific performance and applied to professional purposes.

 General purpose displays are divided into consumer (personal) and commercial (enterprise, industry) displays according to application scenarios. At present, China has become the world's largest display manufacturing base, producing more than 90% of the world's material volume, and its products are exported to more than 190 countries and regions.

By region, the Chinese mainland's exports to the North American market in 2024 reached 29.26 million units, an increase of 1.9%, accounting for 29.1% of the total exports.

Among them, the United States accounted for 27 percent of the largest single export destination. Demand in the North American market is high-end and diversified, and Chinese factories will remain competitive under tariff pressure by adjusting supply chain layout and other strategies.

 Western Europe and Asia ranked second and third largest export markets, with 25.64 million and 23.72 million exports, respectively, accounting for 25.5% and 23.6% of the total exports, and both increased by more than 10%, reaching 11.6% and 12.7%.

The two markets have their own characteristics, the Western European market for high-end display imports continue to occupy a high proportion, while the Asian market is showing the demand for esports and commercial replacement demand.

 In addition, China's exports to Central and South America increased by 32% year-on-year in 2023, which is significantly ahead of the performance of major exporting regions. Sino-us trade frictions have promoted the restructuring of regional industrial chains, and Chinese enterprises have successfully embedded themselves into transnational supply chains through localized services, further consolidating their market position.

Computer monitor as an important output device of electronic equipment. At present, the computer display industry is in a stage of rapid development, the market size continues to expand, and China's display shipments are growing rapidly.

For the growth trend, industry characteristics and channel characteristics of the future development of the computer display industry, this summary and gives five insights into the Chinese computer display market in 2025, the specific content is as follows:

一,product structure upgrade: from parameter competition to scene integration

In 2024, full HD (FHD) is still the main force in the basic office market, accounting for nearly 70%, but the proportion shows a shrinking trend. With the mainstream trend of quadruple HD (QHD) for high-performance displays and esports displays, the proportion of QHD has increased year by year, reaching nearly 15% in 2024, with a year-on-year growth rate of more than 30%. In addition, the proportion of ultra-high definition (UHD) increased slightly, the growth rate increased to 11%. In 2024, high-brush upgrades will drive the growth of the e-sports market and promote the upgrading of office specifications.

 In 2024, 180Hz quickly became one of the mainstream specifications of esports display, according to the data of research institutions, the penetration rate in the esports market reached 26%, and the year-on-year growth rate reached 142%.

The 144Hz in the esports market showed a rapid exit trend, but also to make way for the next generation of office display upgrades.

This also makes the definition dispute of the 2025 esports display appear: 165Hz/160Hz/QHD+144Hz, which becomes the three voices defined by the 2025 esports display.

After the 100Hz/120Hz upgrade of the office display, FHD+144Hz has become a new trend, and the office and e-sports display scenes have further converged.

二,OLED and Mini LED power technology upgrade

With self-luminous characteristics, OLED displays have advantages in contrast, color performance, response speed and flexible form, and user awareness and user perception are stronger.

At present, technology maturity and market penetration are accelerating, and the global OLED market size will exceed 1.3 million units in 2024, an increase of 151% over the same period last year, and it will develop rapidly without barriers. OLED displays will continue to dominate the high-end market and form a brand consensus. Mini LED display based on LCD backlight technology, in the esports display, professional color display and other market segments, compared with ordinary LCD products have a picture advantage.

At present, differentiated applications and cost advantages are prominent, but regional development is uneven, and the growth of Mini LED is mainly driven by the Chinese market, with shipments of 450,000 units in 2024, an increase of 33%.

 Chinese manufacturers rely on cost control and large-scale production capabilities to form supply chain advantages, combined with the price strategy of local brands, focusing on the penetration of the mid-market to LCD users, rapid penetration in the Chinese display market, China's Mini LED shipments accounted for nearly 60% of the world.

三,the display pays more attention to convenient interactive experience

With the continuous innovation of human-computer interaction, such as the further improvement and popularization of touch screen, gesture recognition, voice control and other technologies, users can control the switch, brightness adjustment and content switch of the display through voice or gesture in the future.

At the same time, with the landing of AI intelligent terminals, the display will not only be an image output device, but also become the core hub of intelligent interaction.

It can accurately perceive the intention behind the user's voice commands and gestures, and conduct rapid analysis and processing with the help of powerful AI algorithms, thus providing highly personalized content recommendation and display mode adjustment.

 四,the subdivision scene will reshape the product structure of the display

Professional esports players are highly focused during the game, the eyes are close to the screen, and 24.5 "has become the best screen size for shooting games, and 24.5" high refresh rate displays have become the new favorite of esports monitors.

According to institutional estimates, by 2025, 24.5 "will reach 18% market share in esports displays.
The specific working environment of the manufacturing industry is affected by space, software and other factors, and the 4:3 screen is more favored.

At the same time, the performance of eye care is strengthened, and the function of eye care becomes more important. It can be predicted that the market will introduce more standardized eye care standards and certifications to support consumers' decision-making behavior.

3D display in surgical navigation, medical education and other aspects help to improve the accuracy of surgery and teaching effect.
The demand under the segmentation scenario is conducive to reshaping the display product structure.

五,Widescreen displays will increase office productivity

With the development of digital and intelligent office in the future, office efficiency is becoming more and more prominent.

 With its large screen and convenient split screen operation characteristics, the widescreen display can display more picture content at the same time, and truly realize multi-task parallel processing on the same large screen, which greatly improves office efficiency. According to agency estimates, in 2025, China's widescreen display shipments increased by 43.7% year-on-year. Looking forward to the 2025 market, the application of e-sports products is still an important factor to promote the overall market growth, the product structure will still upgrade towards the trend of high-brush high-definition products, and the brand in addition to the exploration of product structure upgrade, the face of product technology also needs to increase exploration.

Manufacturers need to think more about: 

in addition to parameter competition, how to enhance user stickiness in the era of increased user dependence; 

How to quickly identify and respond to market needs when upgrading products;

How to strike a balance between scale and profit in the face of political conflict? 

The competition in 2025 will be a dual contest between technology precipitation and user insight.