Chinese display enterprises resolutely safeguard their own rights and interests

In recent years, South Korea's Samsung Display has launched multiple administrative investigations and lawsuits against its competitors in order to maintain its position in the global OLED market, including the US Patent Section 337 investigation and the trade secret Section 337 investigation. In March 2025, the United States International Trade Commission (ITC) made a final ruling on the 337 investigation of OLED patents initiated by South Korea's Samsung Display, determining that it did not violate the relevant provisions. Not long ago, Samsung filed four patent infringement lawsuits in the US District Court, accusing Chinese display enterprises of hoping to use patent litigation to hinder the development of China's display industry.

Since South Korea's Samsung completely withdrew from the liquid crystal display field, OLED flexible displays have become the main source of revenue in its display sector. In the face of the rapid rise of Chinese display enterprises, the so-called "patent infringement" and "trade secret infringement" accusations that have emerged against BOE are essentially all attempts by competitors to curb the development of China's display industry through non-commercial means. Boe also stated that it is actively preparing to file a review with the ITC regarding the initial ruling of the Section 337 investigation on trade secrets initiated by South Korea's Samsung Display, firmly opposes unfair suppression, and will actively safeguard its own rights and interests through legal means.

In response to Samsung's continuous escalation of disputes over the past two years, BOE has also taken corresponding countermeasures, including filing multiple patent infringement lawsuits against Samsung in Chinese and US courts. According to industry insiders, in November 2024, the First Intermediate People's Court of Chongqing, China, made a first-instance judgment, determining that Samsung Display's OLED panels infringed upon BOE's patent rights. This year, in response to Samsung's lawsuit in US courts, BOE also filed a patent lawsuit in the United States at the end of May to counter Samsung's suppression and actively safeguard BOE's legitimate rights and interests.

At the same time, BOE also stated that it firmly believes that the healthy development of the global technology industry should be based on fair competition and open cooperation. There are no winners in confrontation; only through cooperation can we go far. Boe has always advocated the global development concept of "competition, cooperation and symbiosis" - respecting professional competition in the technology race and pursuing synergy and symbiosis in the industrial ecosystem.

The author believes that the external pressure faced by China's display industry precisely confirms the significant position of Chinese technology enterprises in the global market. Any short-term containment measures taken overseas cannot stop the technological innovation and industrial progress of Chinese enterprises. In 2024, BOE, in collaboration with industry partners, jointly launched an initiative, calling on all sectors of the industry to break through the internal competition, continuously enhance user experience through technological upgrading, shift from a "zero-sum game" focusing on price to a "symbiotic integration" focusing on value, open up new technologies, new tracks, and new models, and jointly develop high-tech, high-efficiency, and high-quality new productivity. A true industry leader should be committed to working with partners to expand the market "pie", rather than being confined to the gains and losses of a single territory. Therefore, for the media and the industrial chain, they should view disputes objectively and rationally and not be misled by one-sided information.

In response, BOE also stated that the prosperity of the global display industry requires "abandoning zero-sum and jointly building an ecosystem", returning to the essence of business with a professional spirit, and replacing containment measures with a shared mindset to jointly safeguard the sustainable development of the global display industry chain. We firmly believe that only by being strong ourselves can we fear no storms. In the future, BOE will also continue to increase its investment in research and development, deepen collaborative innovation along the industrial chain, and win market respect with more outstanding products and services.

The innovation of display technology is a common cause for humanity in pursuit of the ultimate visual experience and should not be fragmented by geographical boundaries or political games. The rise of China's display industry is not a threat but an opportunity. Boe's growth path will also be guided by technological innovation and guided by the principle of competition, cooperation and coexistence, contributing Chinese wisdom to the development of the global display industry.